Dave Wang · Creator

Instagram Strategy

Brand presence and repurposing surface; younger/secondary audience and credibility mirror. Lower effort — fed by YouTube and LinkedIn assets, not bespoke production.

Active lane

Account

Dave Wang

Priority

#4in the stack

Cadence

3-4 posts/week (mostly Reels + carousels repurposed), Stories 2-3x/week

Assets linked

21Short-form Scripts

Objective

Brand presence and repurposing surface; younger/secondary audience and credibility mirror. Lower effort — fed by YouTube and LinkedIn assets, not bespoke production.

Formats

Reels (same vertical cuts as Shorts)Carousels (repurposed LinkedIn docs)Credibility/behind-the-scenes Stories

Setup checklist

Profile setup

Bio

CEO, Wall Street Prompt | $1B+ in deals | Harvard AI Fellow\nThe AI systems pros use to research markets\nFree course + weekly prompt below ↓

Reel style

Same vertical, caption-burned cuts as YouTube Shorts, lightly re-formatted for IG (cover frame with a bold green-accent text hook so the grid reads clean). Talking-head HeyGen intro plus screen-record payoff. Insider, calm, authoritative tone — not hype. Consistent green-on-dark caption styling to match the YouTube brand.

Post types

Reels (repurposed Shorts — primary)Carousels (repurposed LinkedIn document posts: prompt teardowns, frameworks)Single-image credibility/quote cardsStories: behind-the-scenes, polls, 'reply to get the prompt' DM hooks

CTA strategy

Instagram is repurposing-first and low-effort — do not build bespoke content for it. Drive to the link in bio (free course + newsletter) and use a Stories/DM-keyword mechanic ('comment PROMPT and I'll send the workflow') to capture leads, since in-feed links don't click through. Treat IG as a brand-presence and discovery mirror, not a primary conversion channel right now.