Felipe Sinisterra · Creator

YouTube Strategy

Net-new long-term authority and search asset. Start with Shorts to build the habit and base, then layer long-form once a repeatable thumbnail/title system and 8-12 Shorts are live. Differentiates from Dave by format (file-driven, screen-share build-alongs) not seniority.

Active lane

Account

Felipe Sinisterra

Priority

#4in the stack

Cadence

Phase 1 (months 1-2): 3 Shorts/week. Phase 2 (month 3+): 1 long-form/week + 2-3 Shorts cut from it

Assets linked

21Long-form Scripts

Objective

Formats

Shorts 30-60s (one workflow beat each)Long-form 5-7min horizontal screen-share build-alongsPlaylist-organized tutorial series

Setup checklist

Channel setup

Banner

Dark institutional background (deep navy/charcoal, NOT a Dave-style matrix/green-code field — deliberately differentiate). Felipe headshot, clean. Headline: 'FELIPE SINISTERRA — AI for Finance, in Files & Playbooks'. Subline: 'Ex-Goldman · Ex-SoftBank · Founder, Wall Street Prompt'. Show newsletter + free-course CTA. Use a restrained accent (one WSP-adjacent color used as a thin line/keyline, not a full green wash) so the brand reads as 'institutional research desk' vs Dave's 'matrix trader'.

Thumbnail system

Consistent template: left third = Felipe face (single expression library: focused/curious, not shocked-face), right two-thirds = the artifact on screen (a file, a model, a Claude/ChatGPT window) with a 3-5 word benefit overlay in a heavy sans (e.g. 'DILIGENCE IN 10 MIN', 'THE 8-FILE CLAUDE SETUP'). One accent color keyline + dark background for instant channel recognition. Always show the OUTPUT/artifact, never a stock AI-brain image — the proof IS the thumbnail. Avoid Dave's green-matrix look to stay visually distinct.

Playlists

AI for Finance: Start Here (free-course companion)The File System (Claude/ChatGPT setups, e.g. '8 Files to Master Claude')Workflow Build-Alongs (diligence, comps, memo drafting)Prompt Teardowns (anatomy of a working finance prompt)Insider Operator Takes (ex-Goldman/SoftBank perspective)Tool Comparisons (Claude vs ChatGPT vs Gemini for finance)

Shorts strategy

Phase 1 launch vehicle. Cut one beat per Short from existing guides/LinkedIn content: a single prompt, a single file, a single before/after. HeyGen talking-head hook (first 1.5s: the payoff, e.g. 'This file makes Claude read a 10-K like an analyst') + screen capture of the artifact. End card drives to newsletter/free course. Build to 8-12 Shorts before publishing the first long-form so the channel isn't empty when long-form viewers arrive. Cross-post the same vertical asset to IG Reels.

Week-by-week

What ships on this platform, week by week

Week 2

This One File Makes Claude Summarize Any Earnings Call3 Shorts (one workflow beat each) + 1 guide carousel

Week 4

Watch Me Run Diligence on a Company With AI (Full Build)Screen-share build-along executed from one guide + 2 cut Shorts