Go-To-Market
Founder/creator-led reach (Dave + Felipe) converts trust to product via the Wall Street Prompt brand. Personas drive reach; the brand converts. Educational only — no advice, targets, or return promises.
Personas
Founder/creator-led reach converts trust to the WSP brand
“Here is the workflow.”
The AI investment analyst's operating system — deep, operator-grade workflows. Canonical voice.
“Is this even real — and what does it mean?”
AI for the everyday investor: fast, no jargon, no code. Skeptic / verification lane (distinct from Dave).
“The trusted standard.”
Neutral institutional curator + converter. NO standalone YouTube at launch (revisit at ~10-25k creator subs).
Channel matrix
Felipe Sinisterra's column is highlighted
| Platform | Dave Wang | Felipe Sinisterra | Wall Street Prompt |
|---|---|---|---|
| OWNS — canonical copy, workflows | secondary / beginner takes | brand page + product proof | |
| YouTube | OWNS — long-form depth (1-2x/wk) + Shorts | 1x/wk + Shorts 4-5x/wk | — (no channel at launch) |
| carousel repurpose | OWNS — visual-first lane | light brand presence (reels repurpose) | |
| X / Twitter | anchored from LinkedIn canon | OWNS — fast news reactions | announcements |
| TikTok | — | future (read-only research now) | — |
Weekly cadence
Felipe Sinisterra's weekly cadence
Mon
- FInstagramReel — AI myth-bust
Tue
- FInstagramReel — 'audit this'
Wed
- FInstagramCarousel — 101
Thu
- FYouTubeLong-form (beginner)
- FXFast reaction
Fri
- FInstagramReel + comment-keyword magnet
Sat
- FInstagramStories — BTS/insights
Sun
- APlanningReview Created Content → schedule next week
Production pipeline
From research to approved, every asset moves through these stages
Plan documents
Full plans live in the repo