Wall Street Prompt · Brand

Instagram Strategy

Top-of-funnel discovery and brand surface for a net-new audience. Reels carry reach; carousels educate; profile + Linktree route to course and newsletters. Lower trust-to-convert than LinkedIn but widens the funnel and humanizes the brand.

Active lane

Account

Wall Street Prompt

Priority

#3in the stack

Cadence

3x/week (2 Reels + 1 carousel)

Assets linked

21Short-form Scripts

Objective

Formats

Reels: prompt-in-action, before/after research output, insider take (HeyGen vertical, captioned)Educational carouselsQuote/social-proof staticsStories: behind-the-scenes, milestone reshares, polls

Setup checklist

Profile setup

Bio

Wall Street Prompt | Where investors learn to use AI as an edge. Prompts • workflows • systems. By Dave Wang & Felipe Sinisterra. Educational only ⬇️ free course

Reel style

HeyGen-produced vertical, 30-60s, captioned (burned-in, brand green highlights on key words). Three repeatable formats: (1) Prompt-in-action — screen-record a real prompt + its research output; (2) Insider take — founder talking-head answering one sharp question; (3) Before/after — 'manual research vs. AI workflow.' Cold open in first 1.5s with the payoff, no slow intros. Consistent end-card: WSP wordmark + 'Free course in bio.'

Post types

Reels (primary reach driver, 2x/week)Educational carousels (one prompt or workflow per carousel, 1x/week)Social-proof / milestone staticsQuote cards from foundersStories: BTS, polls, milestone reshares, link stickers to course

CTA strategy

Reels and carousels drive to 'free course in bio'; Stories use direct link stickers to the course and newsletters. Rotate a soft CTA (follow for daily AI-investing workflows) with a hard CTA (free course / newsletter). Keep every CTA advice-free — 'learn the workflow,' never 'beat the market.'

Week-by-week

What ships on this platform, week by week

Week 1

Where Investors Learn to Use AI as an Edge — Start Here (free course)Educational carousel + launch reshare framing both founders

Week 2

Manual Research vs. an AI Workflow: The Same Question, 10x FasterPrompt thread (problem->prompt->output) + before/after Reel

Week 3

AI-for-Investing 101: Grounding, Citation, and VerificationSocial-proof post (newsletter milestones) + saveable 101 carousel

Week 4

The 5 AI Tools We Use to Read an Earnings Report Faster — comment EARNINGSValue-stack list post + comment-keyword magnet